Marketing for Better Results

Place- الموعد Date - المكان
2017-02-05 00:00:00 Cairo
2017-07-02 00:00:00 Turkey
2017-10-01 00:00:00 Malaysia

 Course Objectives:

§  Define the nature and concept of marketing in a competitive environment.

§  Understand the process of planning for marketing activities.

§  Apply the techniques used in assessing market opportunities.

§  Gather information necessary for implementing successful marketing strategies.

§  Understand the implications of the 4Ps in marketing

Course Outline:

§  Understanding Marketing Management

§  The Scope of Marketing

§  Defining Marketing

§  Core Marketing Concepts

§  The Process of Strategic Planning in Marketing

§  The Marketing Mission

§  Objectives and Goals

§   Marketing Audit

§  Strategic Alternatives

§   Marketing Assumptions

§  Market Segmentation

§  The Importance of Market Segmentation

§  The Benefits of Market Segmentation

§  Steps in Market

§  Segmentation

§  Market Targeting and Product Positioning

§  Total Product Concept

§  The Product Life Cycle (PLC) Concept

§  Introduction Stage

§  Growth Stage

§  Maturity Stage

§  Decline Stage

§  Promotion Mix Strategies

§  Personal Selling

§  Advertising

§  Sales Promotion

§  Public Relations

§  Linking the Promotion Mix to PLC Strategies

§  Organizing and Managing the Distribution Channel

§  Kinds of Distribution Channels

§  Choosing the Best Channel

§  The Role of the Marketing Distribution Channels

§  Building the Competitive Advantage

§  Superior Product or Service

§  Superior Assets

§  Low Cost Operator

§  Innovation

§  Global Skills

§  Scales Advantages

§  Attitude

§  Superior Relationships

§  Risk Management

§  Vision

Who can benefit?

§  Marketing professionals,

§   corporate executives

§  marketing managers

§  advertising managers

§  product managers

§  sales personnel

..