| Place- الموعد | Date - المكان |
| 2017-03-05 00:00:00 | Cairo |
| 2017-08-06 00:00:00 | Dubai |
| 2017-11-05 00:00:00 | Casablanca |
§ Develop the necessary competence and attitude to maximize sales and create long-term customer loyalty.
§ Understand customer behavior in a retail environment.
§ Use practical selling skills to guide their customers through a defined customer decision process.
§ Ensure a positive shopping experience.
§ Generate outstanding customer service.
Course Outline:
· What Customers Really Want
§ Uncovering your Customers' Hierarchy of Needs
§ Understanding the Customer Decision Making Process
§ Why People Buy?
· Helping Browsers Becoming Buyers
§ The Three Fold Process
§ The New Role of the Retail Sales People
§ First Impressions
§ Verbal and Non Verbal Responses in Sales
§ Probing and Opening
§ Supporting Customers Needs
§ Handling Customer Indifference and Attitudes
§ Handling Objections
§ True Relationship Selling
· Sales Strategies
§ Fatal Errors
§ An Excellent Sales Approach
§ The Seven Secrets of Selling
§ Sales Strategies that Fail
§ The Importance of Words
· Creating Rapport through Customer Communication
§ Body Language in Communication
§ Active Listening Skills
§ Dealing with Difficult Customers
§ Retail Phone Communication
§ Relationship Selling
· Customer Service Excellence in Retail
§ Customer Service Core Competencies
§ Handling Customers Complaints
§ Why People Switch Service Providers
§ The Before and After Customer Service
§ Developing a Customer Retention Program
· Field Visit to Evaluate Retail Sales Performance
§ Preparing a Store Audit Report Form
§ Evaluating the Sales Service Encounter
§ Preparing a Performance Dashboard for the Store
· Merchandising for the Ideal Customer Experience
§ Store Environment and Atmosphere
§ Dynamic Store Elements
§ Primary and Secondary Displays
§ Space Allocation
§ The Retail Promotion Mix
§ Important Retail
§ All retail sales staff as well as team leaders and supervisors accountable for sales.
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