Marketing for Better Results

Place- الموعد Date - المكان
2017-04-02 00:00:00 Cairo
2017-09-03 00:00:00 Turkey
2017-12-03 00:00:00 Dubai

 Course Objectives:

§ Define the nature and concept of marketing in a competitive environment.

§ Understand the process of planning for marketing activities.

§ Apply the techniques used in assessing market opportunities.

§ Gather information necessary for implementing successful marketing strategies.

§ Understand the implications of the 4Ps in marketing

Course Outline:

§ Understanding Marketing Management

§ The Scope of Marketing

§  Defining Marketing

§  Core Marketing Concepts

§ The Process of Strategic Planning in Marketing

§  The Marketing Mission

§   Objectives and Goals

§ Marketing Audit

§ Strategic Alternatives

§ Marketing Assumptions

§ Market Segmentation

§ The Importance of Market Segmentation

§ The Benefits of Market Segmentation

§ Steps in Market

§ Segmentation

§ Market Targeting and Product Positioning

§ Total Product Concept

§ The Product Life Cycle (PLC) Concept

§ Introduction Stage

§ Growth Stage

§ Maturity Stage

§ Decline Stage

§ Promotion Mix Strategies

§ Personal Selling

§ Advertising

§ Sales Promotion

§ Public Relations

§ Linking the Promotion Mix to PLC Strategies

§ Organizing and Managing the Distribution Channel

§ Kinds of Distribution Channels

§ Choosing the Best Channel

§ The Role of the Marketing Distribution Channels

§ Building the Competitive Advantage

§ Superior Product or Service

§ Superior Assets

§ Low Cost Operator

§ Innovation

§ Global Skills

§ Scales Advantages

§ Attitude

§ Superior Relationships

§ Risk Management

§ Vision
Who can benefit?

§ Marketing professionals,

§ corporate executives
§ marketing managers
§ advertising managers
§ product managers
§ sales personnel
..