Public Relations Skills

Place- الموعد Date - المكان
2017-02-05 00:00:00 Turkey
2017-07-02 00:00:00 Sharm el-Sheikh
2017-10-01 00:00:00 Cairo
Who Can Benefit?

§ Who are preparing to take up a management role

§ Who deal with or manage suppliers, contractors and buyers

§ Who have a direct impact on the success of the company

Course Objective:

§ Understand why public relations is big business

§ Understand PR fundamentals

§ Understand how to preparing the PR plan

§ Determine PR Delivery Options

§ Media Relations Recognize the communication importance

§ Understand the communication process model

§ Identify barriers to effective communication

§ Recognize and assess his own communication style

§  Understand of how his behavior impacts others and the way others respond to him

§  Choose words that are appropriate for a particular situation 

§  Use verbal and nonverbal techniques

§ Deal with conflict and build group commitment

§  Work with difficult people

§ Solve problems and implement solutions

§ Plan to make productive and ethical use of organizational politics

§ Choose the best solution from available alternatives

§ Decide when to engage in a negotiation and when to ignore the negotiation option

§ Plan the content of any negotiation

§ Recognize the stages of negotiation and determine appropriate behavior to utilize in each stage

§  Understand the role culture plays in negotiation

    Course Outline: 

§ Public Relations (PR): An Introduction

§ PR Fundamentals

§ Preparing the PR plan

§ PR Delivery Options

§ Media Relations

§ PR Skills

§ Communication and Interpersonal Skills:

§ Importance
§ Elements
§ Methods
§ Obstacles

§ Verbal and Non-Verbal Communication Skills as a Tool to Create Shared Meaning


§ Dealing with Difficult People

§  Identify the types of difficult people

§ Understand why difficult people are difficult

§ Deal with difficult people

§  Use your communication skills

§ Give and receive feedback effectively

§ Improve performance and manage others

§ Carry out disciplinary procedures and interviews

§  Action plan of how to deal effectively with difficult people and get results

§ Negotiation

§ Introduction to the Negotiation Process

§ Planning the Content of Negotiation

§ Negotiation Stages

§ Communication Styles

§  Persuasion

§ Strategies for Negotiation

§   Negotiating with a Team

§  Negotiation Ploys and Tactics

§ Creativity and Problem-Solving

§ The key steps in the problem-solving and decision-making model

§ The purpose and benefits of each step in the model

§ Why managers often fail to thoroughly follow the model when dealing with day-to-day work problems

§ Serious problems and urgent problems

§ Techniques for overcoming psychological forces

§ Symptom and cause and Different tools for determining causes of problems

§ Group feedback on the analysis of the causes.

§ The merit of solving the problem

§ Ethics and organizational decisions and organizational politics

§ Teams  and decision-making

§   Different strategies that can be used in decision-making

§ The appropriate decision-making strategies in different situations

§  The whole-brain thinking  and creativity in problem-solving and decision-making

§  Skills that are characteristic of creative groups

                                                      § Fostering group creativity to a group's attempt to solve problems