Public Relations Responsibility

Place- الموعد Date - المكان
2017-03-05 00:00:00 Dubai
2017-08-06 00:00:00 Cairo
2017-11-05 00:00:00 Sharm el-Sheikh

 Course Objective:

§  Understand why public relations is big business

§ Understand how to use this course for maximum gains

§  Determine and understand 10 essential qualities for success in PR

§ Define the press release and determine its importance as a vital PR tool

§  Understand why magazine headlines are important for the PR professional

§ Understand how to get magazine coverage - a step-by-step plan for success

§ Understand how to approach newspapers with his project for best results

§ Understand how TV and radio can help you get your message across to millions.

§ Understand how PR techniques can be applied in Cyberspace

§ Understand the essentials of e-mail PR

§  Organize a successful event

§ Turn the tables - transforming bad PR into a great opportunity.

§ Learn how to Launch an advertorial campaign

§ Understand how to promote himself, a product or a service internationally

Course content.

§ An introduction to PR

§ Why Public Relations is big business

§ How to use this course for maximum gains

§ What this study program will do for you

§ Ten essential qualities for success in PR

§ The press release

§ The press release defined

§ Why the press release is a vital PR tool

§ How to write a great press release

§ Getting your press release into the right hands at the right time

§ Magazine coverage

§ Why magazine headlines are important for the PR professional

§ Targeting the right magazines for your PR project

§ How to get magazine coverage - a step-by-step plan for success

 

§ Newspaper coverage

§  How broadsheets and tabloids differ

§ Tailoring your project for broadsheets and tabloids

§ How to approach newspapers with your project for best results

§ Hitting the airwaves

§ How TV and radio can help you get your message across to millions.

§ Types of TV and radio coverage

§ How to obtaining broadcast coverage

§  The double-whammy - Using other media to promote your TV and radio coverage

§ PR in Cyberspace

§ Introducing the internet for beginners

§  How PR techniques can be applied in Cyberspace

§ Using PR in newsgroups without getting flamed

§ The essentials of e-mail PR

§ Launching a web-based PR campaign

§ Organizing PR events

§ Types of PR events and the pros and cons of each

§ Organizing a successful event

§ Attracting celebrities to your event

§ Double-whammy 2 - Using other media to promote your PR event

§ Dealing with bad PR

§ How all publicity can be good publicity if you use it properly

§ Damage limitation - the first step in dealing with bad PR

§  Turning the tables - transforming bad PR into a great opportunity.

§ PR and advertorials

§  Advertorials defined and explained

§  Why advertorials are effective

§  The types of advertorials available

§  Launching an advertorial campaign

§  Making yourself famous

§ The pros and cons of fame - it isn't all good news

§ Deciding on the type of fame you want

§ How fame is born

§ Making yourself famous - a step-by-step plan for swift success

§ Going global

§ How to promote yourself, a product or a service internationally

§ The Pros and Cons of global PR

§  The best way to take the world by storm

§  Your golden future as a PR professional

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